Four Minutes plans international expansion

A Welsh first aid training company is eyeing international opportunities after developing a prototype from its technology.

Insider Media reports Four Minutes, based at Welsh ICE in Caerphilly, has devised a “mixed reality” training system, which it says will enable life saving skills to be taught without the need for a formally trained first aid instructor.

The company was set up by managing director Foteini Teneketzh and chief technology officer Mark Hesketh in 2017. With help from the Welsh Government’s Accelerated Growth Programme and the Centre for Excellence in Mobile and Emerging Technologies (CEMET) at the University of South Wales, Four Minutes developed a prototype.

Mark Hesketh said “We are currently reviewing our business plan and completing more market research to identify opportunities worldwide. This will help us with our growth forecast ready for potential investment. We will be looking for investment later this year and hope to find an investor who is as passionate about social impact as they are about making profit. If we can increase the number of lay-responders that are able to step up in an emergency situation and take action within the first four minutes when someone has stopped breathing, then we can massively increase their chance of survival. We have a global opportunity to change the first aid training industry and whilst this is all about saving lives, the revenue potential is huge.”

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